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Netflix and Amazon Partner to Offer Programmatic Ads on Netflix via Amazon DSP

Netflix and Amazon have announced a major new advertising partnership launching in Q4 2025. Advertisers using Amazon’s Demand-Side Platform (DSP) will gain direct access to Netflix’s premium ad inventory, enabling them to buy and manage Netflix ads alongside other media buys from Amazon DSP in a single platform.

Key Details of the Partnership

  • Global Rollout: The integration will be available in 12 major markets, including the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia.

  • Simplified Ad Buying: Marketers can now plan, buy, and measure ads on Netflix’s ad-supported streaming tier easily with Amazon’s leading DSP technology.

  • Advanced Audience Targeting: Amazon DSP leverages its unique first-party shopper data and AI-powered tools for better targeting, efficiency, and privacy-safe measurement.

  • Complementary Strengths: The partnership blends Netflix’s premium streaming inventory with Amazon’s sophisticated advertising tech and shopper insights, creating new opportunities for brands to reach engaged audiences.

Why This Matters

  • Netflix continues expanding its advertising revenue through partnerships with multiple DSPs like The Trade Desk, Google DV360, and now Amazon, enhancing marketer flexibility.

  • Amazon, a major player in retail and video streaming ads, further strengthens its ad-tech ecosystem by adding Netflix inventory, broadening its connected TV (CTV) footprint.

  • The deal reflects wider industry trends of media companies collaborating to streamline programmatic ad purchases across platforms and devices.

In summary:
Beginning in Q4 2025, advertisers using Amazon DSP can buy Netflix ad space directly, making ad buys simpler and more flexible across platforms, signaling a powerful alliance between two streaming giants to boost connected TV advertising offerings.

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