The Observation Engine

Netflix and Amazon have announced a major new advertising partnership launching in Q4 2025. Advertisers using Amazon’s Demand-Side Platform (DSP) will gain direct access to Netflix’s premium ad inventory, enabling them to buy and manage Netflix ads alongside other media buys from Amazon DSP in a single platform. Key Details of the Partnership Global Rollout: The integration will be available in 12 major markets, including the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia. Simplified Ad Buying: Marketers can now plan, buy, and measure ads on Netflix’s ad-supported streaming tier easily with Amazon’s leading DSP technology. Advanced Audience Targeting: Amazon DSP leverages its unique first-party shopper data and AI-powered tools for better targeting, efficiency, and privacy-safe measurement. Complementary Strengths: The partnership blends Netflix’s premium streaming inventory with Amazon’s sophisticated advertising tech and shopper ...

  The Final Chapter Delivers Emotion, Closure—and a Glimpse Into What Comes Next Squid Game Season 3 brings Netflix’s global survival thriller to a powerful close. With emotional arcs, bold choices, and leaked spin-off teasers, the franchise is far from over. When Squid Game first exploded onto Netflix in 2021, it wasn’t just a hit—it was a cultural earthquake. It gave voice to the voiceless, turned a brutal game into a metaphor for modern inequality, and made red jumpsuits and Dalgona candy part of global pop culture. Now, with the release of Season 3 , the series bows out with a finale that is as emotionally resonant as it is thematically bold. And just when we thought it was over,  leaked images and insider reports suggest the Squid Game universe is only beginning to expand . 🎭 Gi-hun’s Final Game: A Journey of Redemption At the heart of Season 3 is Seong Gi-hun , no longer a desperate player but a man determined to dismantle the system that nearly destroyed him. His fina...