Micro-dramas, emotion-packed, snackable episodes under five minutes, are exploding in popularity across Asia and beginning to reshape media consumption in India and beyond. Micro-dramas are driving massive growth worldwide, but it's not just platforms or formats; it's the faces and creative teams behind them who are fueling this surge. What Are Micro-Dramas? These vertical, short-format shows feature quick, serialised storytelling with cliffhangers and recurring characters, all designed for mobile-first viewers who crave immersive but brief entertainment on the go. Typical episodes last between 90 seconds and five minutes, making them perfect for commutes or coffee breaks. Growth and Market Impact In China, micro-drama revenues are set to surpass $9.4 billion in 2025, overtaking the domestic box office, with more than 830 million regular viewers. Around 60% make in-app transactions, driving revenue through subscriptions, micro-payments, and advertising. India’s ...
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