In 2025, e-commerce giants and emerging brands alike are investing heavily in content, turning shopping platforms into immersive, content-rich experiences that blend entertainment, shopping, and social interaction. Why Is Content So Important in E-Commerce? Gen Z Takes the Lead: According to research, nearly 90% of shopping decisions are influenced by social media content and creator recommendations. E-commerce platforms like Flipkart, Myntra, and Nykaa are creating original videos, tutorials, and influencer-led stories to attract and engage Gen Z shoppers. Conversion Power: Brands see up to 20% higher conversion rates among users who interact with content compared to those who do not. Compelling editorial and video content turns passive browsers into active buyers. Creator Economy Boom: India now has over two million content creators driving up to $400 billion in consumer spending, blurring the lines between creators, influencers, and direct sales. Key Content Strategi...
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