India’s booming quick service and food delivery sector—dominated by apps like Zomato, Swiggy, Zepto, Blinkit, and others—has revolutionized convenience for millions. However, these platforms also rely heavily on a range of “dark patterns”, deceptive and confusing practices that trick and manipulate customers , often at the expense of transparency and consumer trust. Below, we highlight some of the most common dark practices, the apps involved, and how they impact users: 1. Hidden Charges and Drip Pricing Apps Involved: Zomato, Swiggy, Zepto, Blinkit, others. How it works: Extra platform fees, packaging charges, delivery fees, and other add-ons are hidden until the final stage of checkout—a practice called “drip pricing.” Impact: Customers are lured by low menu prices but end up paying significantly more. A recent survey found that 68% of food delivery users experienced hidden charges . 2. False Urgency and Countdown Timers Apps Involved: Zomato, Swiggy, Zepto, many...
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