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Trump's New Executive Order on H-1B Visas: A 360-Degree Impact Analysis

Today, President Trump signed a sweeping executive order imposing a $100,000 annual fee for each new H-1B visa application. This move could significantly alter the landscape of skilled immigration, the Indian IT sector, and global talent flow. Here's an in-depth look at the order, its context, and its far-reaching consequences. What Does the Executive Order Say? Effective September 21, 2025 , U.S. employers must pay $100,000 for every H-1B visa petition. The rule covers new entries and will last for at least 12 months unless extended. H-1B petitions not accompanied by this fee will be denied, locking out thousands of foreign workers unless companies are willing (and able) to pay the surcharge. U.S. agencies are ordered to close loopholes, such as arrivals on business (B-1/B-2) visas with plans to transition to H-1B jobs, making side-stepping the rule nearly impossible. Impact on the Indian IT Industry Short-Term Pain Immediate Cost Spike: Indian IT giants (TCS, In...

Netflix and Amazon Partner to Offer Programmatic Ads on Netflix via Amazon DSP

Netflix and Amazon have announced a major new advertising partnership launching in Q4 2025. Advertisers using Amazon’s Demand-Side Platform (DSP) will gain direct access to Netflix’s premium ad inventory, enabling them to buy and manage Netflix ads alongside other media buys from Amazon DSP in a single platform. Key Details of the Partnership Global Rollout: The integration will be available in 12 major markets, including the US, UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany, and Australia. Simplified Ad Buying: Marketers can now plan, buy, and measure ads on Netflix’s ad-supported streaming tier easily with Amazon’s leading DSP technology. Advanced Audience Targeting: Amazon DSP leverages its unique first-party shopper data and AI-powered tools for better targeting, efficiency, and privacy-safe measurement. Complementary Strengths: The partnership blends Netflix’s premium streaming inventory with Amazon’s sophisticated advertising tech and shopper ...