Apple’s “Awe Dropping” event on September 9, 2025, brought an exciting lineup of brand new hardware and feature upgrades, highlighted by the debut of the thinnest iPhone ever, next-gen AirPods, and major Apple Watch improvements.
iPhone Air & iPhone 17 Series
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iPhone Air: The slimmest and lightest iPhone yet (just 5.6 mm thick), replacing the former Plus model. Features pro-level performance, breakthrough camera systems, and new color options.
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iPhone 17 Series: Includes the regular iPhone 17, 17 Pro, and 17 Pro Max. This year, all models now start with 256GB storage and feature higher quality OLED displays, always-on ProMotion screens (for the first time even on non-Pro models), and significant camera improvements, three 48MP rear cameras on Pro models with up to 8x optical zoom and 40x digital zoom, and a new 18MP Center Stage selfie camera.
AirPods Pro 3
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New ergonomic design with five eartip sizes for better fit and comfort.
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Major upgrades: Industry-leading active noise cancellation (now twice as strong), IP57 sweat and water resistance, and heart-rate monitoring.
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Smart features: Real-time language translation powered by “Apple Intelligence” and gesture-based controls.
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Up to 8 hours battery life; $249, available September 19.
Apple Watch Series 11, Watch SE 3 & Watch Ultra 3
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Series 11: New 5G connectivity, all-day (24 hours) battery, scratch-resistant screen, and groundbreaking health features including hypertension detection and sleep score tracking.wired+2
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Watch SE 3: Always-on display, S10 chip, sleep scoring; starts at $249.
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Ultra 3: Advanced satellite SOS, brighter LTPO OLED display, 42-hour battery, rugged improvements for outdoor use.
Software Updates & Other Highlights
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Announcements for iOS 26, macOS 26 (Tahoe), iPadOS 26, and watchOS 26—rolling out globally from September 19.
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Pre-orders for all new products begin September 12.
In summary:
Apple’s 2025 event centers on the ultra-thin iPhone Air, camera-boosted iPhone 17 series, smarter health-focused Apple Watches, and next-gen AirPods Pro. These launches focus on better design, performance, and powerful new health and translation features in Apple’s most connected lineup yet.
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